Amazon is the largest online retailer in the U.S. Tens of millions of people shop on Amazon every day. Selling on Amazon is a great way to build your online sales or extend your brick and mortar sales reach. To capitalize on the opportunity and be successful, you need a savvy Amazon marketing strategy.

The Amazon marketplace is also very competitive. And navigating the Amazon account setup, inventory management and product marketing can be challenging. Customers find products using Amazon’s search engine. It is critical that your Amazon products rank well on relevant search terms because:

  • Only about 30% of Amazon shoppers search beyond the first page of search results
  • The top 20% of products in a category typically are making 80% of the revenue
  • A product with a good Amazon sales rank can out-sell a similar product with a poor Amazon sales by several orders of magnitude

That’s where Orion Wellspring can help.

Our Amazon Marketing Services

  • Amazon account set up and management
  • Competition analysis
  • Keyword research
  • Amazon product listing optimization
  • Sponsored ad campaigns
  • Targeted external promotional campaigns

Our Approach to Amazon Marketing

Amazon marketing campaigns are not “set it and forget it” activities. To get the most from your campaign requires continuous testing and improvement in terms of keywords, listing copy and promotional campaigns that lead to sales. At Orion Wellspring, we:

  • Identify measurable and clear goals for your Amazon marketing
  • Determine the best strategy for meeting your goals
  • Analyze the competitive landscape that your ads will be operating in
  • Define the keywords that will best connect your audience and your offering
  • Create compelling and optimized product listing copy
  • Set up and manage both Amazon sponsored ad and external ad campaigns to drive sales
  • Run split tests of your ads to continuously improve their click through and conversion rates
  • Analyze the results and make recommendations to help improve conversions
  • Provide regular reports on ad performance that include impressions, click through rates and conversion rates