Orion Wellspring, Inc, founded in 2005, provides a range of services to help clients improve their marketing return on investment. We believe that while the marketing landscape is constantly changing, there are certain principles that will always be useful.
- Follow the data – One of the best things about online online marketing is the data it produces for better understanding who your audience is, what they are doing, and what motivates their behavior. Analyzing and acting on that data is critical to success.
- Be willing to test assumptions – There is a great deal of “received wisdom” in the field of online marketing. Many marketers operate by rules of thumb, or industry best practices. This isn’t necessarily a bad idea, but we believe you should test any assumptions and let the data tell you whether those assumptions are right or not.
- Optimize continuously – Whether it is tuning a web site landing page or refining a pay per click campaign, no marketing strategy is ever complete. Marketing is a process that can be continuously improved.
- Don’t forget the human connection – Building an audience is about building relationships. Online marketing technology can do amazing things, but can’t replace our desire for connection.
We are also all about helping our clients develop capacity. We think one of the most important aspects of our work is to help our clients understand and learn to use the strategies and tools we utilize.