e-Mail Marketing - Orion Wellspring Inc.

E-mail marketing is one of the best ways to keep in touch with customers, prospects and visitors to your site. Today, e-mail is considered the backbone of all digital communication. According to Jupiter Research, opt-in permission e-mail (mail that the user specifically signs up for) now accounts for over 27% of e-mail in a customer’s primary e-mail inbox.

Design of attractive and informative messages can create and sustain interest in your products and services. Proper list segmentation ensures each individual on your list is getting the information he or she wants. And e-mail automation delivers your messages in a streamlined and coordinated manner that creates an ongoing, higher level of engagement.

Today’s e-mail marketing requires a greater level of technical knowledge, marketing savvy, and the ability to see how your e-mail campaigns integrate with your other marketing activities – e.g., Facebook advertising, Google AdWords and Amazon marketing campaigns. Orion Wellspring can help.

Our e-Mail Marketing Services

e-Mail platform evaluation and selection
List and campaign set up
e-mail design and copy
Automation sequences
Campaign data analysis and reporting
Campaign optimization

Our Approach to e-Mail Marketing

Successful e-mail campaigns require a solid management process. At Orion Wellspring we:

Set up an e-mail delivery systems that gets you through the spam filters
Develop the tools you need to help grow your e-mail list
Design e-mails that are consistent with your brand and your message
Create copy that promotes reader engagement and action
Properly segment your list, eliminate duplicates and clean your list of “dead” e-mail addresses
Set up automation sequences that streamline your communications with customers
Ensure you are adhering to privacy standards and guidelines
Provide reports that show delivery rates, open rates, reader click-through on links, and forwards to others not on your email list