Content Marketing - Orion Wellspring Inc.

Content marketing is an effective way to evolve and expand the market influence of your company or organization. A content marketing program can:

Cut through market noise and create awareness of your products and services
Build trust in your brand that goes beyond your specific products and services,
Establish you as an industry thought leader
Engage your target audience, not only with your offerings, but in an emotional relationship with your brand that can set or shift industry direction

Impact content marketing requires careful planning, setup and execution.

Our Content Marketing Services

Content market planning
Content templates creation
Management of the content creation process
Setup and management of your editorial calendar
Content reporting to help you measure the effectiveness of your content

Our Approach to Content Marketing

Creating an effective content marketing program requires careful planning to ensure it has the desired impact on your target audience. Orion Wellspring will:

Work with you to Identify the objectives of your content marketing program and ensure they are aligned with your business goals
Develop key brand messages that can be used across all your content
Create audience personas that help tailor your content to the needs and motivations of specific target audiences
Create templates and style guides for each content type
Build and mange a content creation “ecology” that consists of in-house and external sources
Establish an editorial calendar that coordinates the publication of content across all content and marketing channels
Develop and manage content initiatives and integrate these with the editorial calendar
Develop a set of content metrics to track the effectiveness of content and align content reporting with business goals