Google is the largest and most popular search engine in the world. The Google AdWords pay-per-click platform allows you to very specifically target the audience you want to reach, and measure your results in a way that traditional advertising methods could never hope to match. In fact, Search Engine Watch, a digital research firm, reported that 72% of businesses in America planned to initiate or extend their pay per click marketing campaigns in coming years. But to use this tool successfully requires savvy Google AdWords campaign management.
Keyword phrases entered into the Google search box are important indicators of someone’s need for information, goods or services.The challenge of designing an effective Google AdWords campaign is to find the right combination of keywords and ad copy that will generate leads who are more likely to take the action you want, at a cost that provides a good return on investment. That is where Orion Wellspring can help.
Our Google AdWords Campaign Management Services
- Keyword identification
- Google AdWords account setup
- Campaign setup and monitoring
- Ad copy creation
- Landing page copy creation and testing
- Ad split testing
- Integration with your email, Facebook and Amazon marketing
- AdWords campaign reporting
Our Approach
AdWords campaigns are not “set it and forget it” activities. To get the most from your campaign requires continuous testing and improvement in terms of keywords, ad copy and the conversion funnel that leads to action. At Orion Wellspring, we:
- Identify measurable and clear goals for your AdWords campaign
- Identify the keywords that will best connect with your audience and your offering
- Create compelling ad copy in compliance with the pay per click tools you are using
- Analyze the competitive landscape that your ads will be operating in
- Set up and manage your pay per click campaign via the pay per click platform
- Run split tests of your ads to continuously improve their click through rates
- Analyze the results and make recommendations to help improve conversions
- Provide regular reports on ad performance that include impressions, click through rates and conversion rates